There’s no doubt that a reputable article service can significantly boost a site’s traffic. But SEO article services vary widely in terms of how they approach the challenge of site optimisation and promotion, with some article writers using tactics more likely to see your website drop off the search engine radar entirely. The challenge is trying to identify which article service to trust, and which to avoid. Paying for custom SEO articles, only to find your business plummeting out of the digital stratosphere is likely to cause you a far bigger headache in the long term than taking a little extra time to make sure you’re using a writer who you can trust to take as much care of your business as you do.Several myths abound regarding finding an SEO article service, and the questions you should ask, or expectations you should have. Here are a selection of SEO article myths, and what you should be looking out for instead.Myth 1: All article service providers will provide 100% unique, original contentObviously this is what you should expect, but sadly it is not always the case. Many article services provide rehashed, re-written or simply copied articles from elsewhere. A particular tactic used by several article writers on the web is to copy an existing article, rewrite the first and last paragraphs, and then deliver it as original. The success of such an article is very unlikely, and it will almost certainly not do anything for your business except lower your budget slightly. Only unique, original articles, purpose written for you and your business can ever be truly acceptable. A reputable article service will help direct you to any of various online facilities which can be used to check the uniqueness of an article, and you are encouraged to carry out this sort of test, at least initially, to check that you are receiving genuine goods, not second hand rubbish.Myth 2: All articles will help to boost your site’s online presenceIn some cases, the expression ‘anything is better than nothing’ might Nail Polish hold true. But in the world of online promotion and article marketing, this is certainly not the case. Indeed, a very great deal of damage can be created through just a single article if it is not created in the most appropriate way. For example, stuffing an article full of keywords is likely to annoy the search engines, which deliberately penalise online marketers who use this tactic. Stuffing an article full of your keyword phrase may well result in your website business being blacklisted, meaning that it can no longer be found through the search engines. That could really cause severe damage to your business! But what is keyword stuffing?Let’s imagine that your keyword phrase is ‘cheap mobile phone tariffs’. If you started your article with a sentence such as ‘If you’re looking for cheap mobile phone tariffs then you will not be alone as many people are searching for cheap mobile tariffs and cheap mobile tariffs is something many people are after,’ then you can expect two things. First of all, with a keyword density of 36%, this sentence is clearly stuffed. This means that any real live human will have switched off, moved on, and won’t even give your website link a brief glance. You’ve just lost every single potential customer. But worse is still to come, because the search engines will take one look at your article, blacklist it as keyword stuffed, and will simply not show it. This means that you have just wasted time and money creating an article which will never be found, and will never be read!A keyword density of no more than 2% is recommended, although in truth the professional and more creditable article service providers will not give keyword density much consideration, since it is more to do with semantic language and working to Google’s LSI algorithm than focussing solely on a single keyword phrase.Myth 3: An SEO article service can create LSI articles to maximise appeal to GoogleAvoid any article writer who claims to be able to write LSI articles! Clearly they do not understand what the letters LSI stand for, much less what it means. LSI stands for Latent Semantic Indexing, and is the collection of complex algorithms used by Google in determining the subject, context and relevance of an article or web page for any given topic or search. An article can be optimised for Google’s LSI algorithm, but never created with it! Basically, a well optimised article should sound natural, giving the reader no reason to suspect a particular phrase as appearing unnaturally frequently. At the same time it should use a broad selection of words which relate closely to the subject of the article, to maximise its relevancy.If you have read this article fully, and have not detected the use of keywords, then it has been written in such a way that will maximise its success Iphone 4s Belt Clip with the search engines. Indeed, if you have come across this article as a result of searching Google or one of the other major search engines, then it has little else to prove! Look for an article service which can demonstrate results, flies in the face of myth and delivers an SEO article service that understands the way the web works, and makes it work for your business.
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